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What is Pay Per Sale (PPS)

Pay Per Sale, or PPS, is an online advertising model in which the advertiser pays the publisher a commission for each sale that is generated from a visitor clicking on an advertisement. In order for PPS to work, there must be a product or service for sale on the advertiser’s website. The commission that is …

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What is Pay Per Lead (PPL)

In online marketing, pay per lead (PPL) is a pricing model where advertisers pay a commission to publishers (typically a website owner or a network of websites) for each qualified lead generated from a designated advertising campaign. Pay per lead is a type of online advertising in which advertisers pay a publisher (usually a website …

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What is Pay Per Click (PPC)

Pay per click (PPC) is an online advertising model in which advertisers display ads on their websites and pay the publisher (usually a website owner or a network of websites) when the ad is clicked. The advertiser only pays when someone clicks on the ad, hence the name “pay per click.” Typically, advertisers bid on …

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What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Another words, when marketer signed up to an affiliate vendor and refers qualified sales to that vendor, he or she can receive a commission as rewards …

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